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TOP-TIER FIRMS PLACE THEIR TRUST IN SGA
THE SELLING CHALLENGE
Your Sales Team Isn’t Winning CxO Deals—Because They Aren’t Ready for the Conversation
Today’s sales teams aren’t failing because they lack effort—it’s because they lack the right training.
Enterprise sales have changed. CxOs expect strategic, unscripted, high-value conversations—but traditional training relies on scripts, role-playing, and outdated playbooks. The result?
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Missed enterprise deals
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Stalled sales pipelines
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Lost credibility with CxOs
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Your team deserves more than theory. They need real experience, real confidence, and real results.
The Cost of Being Unprepared for CxO Conversations
“Our sales team freezes in CxO meetings—they lack the confidence to adapt when conversations go off-script.”
"Our training is too generic and doesn’t prepare us for complex enterprise sales.”
"We lose deals because our team can’t tie our solutions to CxO priorities.”
"Our sales cycles drag because we struggle to align with CxO needs.”
“Our messaging misses the mark with CxOs—we focus on features, not impact.”
“Inconsistent follow-ups make us look unprepared and erode CxO trust.”
Stop Losing Deals. Start Mastering CxO Conversations.
Winning enterprise deals requires more than just sales skills—it demands real confidence, real strategy, and real executive-level engagement. That’s why CxO Live Engagements don’t teach theory. They put your team in real-world, high-stakes scenarios where they learn to think, adapt, and win.
With CxO Live Engagements, your team will:
✅ Engage Executives with Confidence – No more hesitation or scripted pitches—your team will learn to lead conversations that build trust and drive decisions.
✅ Adapt to Any CxO Conversation – No two executive meetings are the same. Your team will develop the strategic thinking needed to handle real-time challenges and objections.
✅ Close Enterprise Deals Faster – When your team knows how to navigate high-stakes conversations, they shorten sales cycles and win more business.
Selling to the CSuite Workshops
Achieve better CxO conversations and bigger enterprise wins.
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CxO Mentoring Workshops
A high-impact mentoring session where participants gain direct insights from experienced CxOs, learning how to think and engage like top executives in real-world scenarios.
Virtual Selling to the CSuite
A dynamic, interactive workshop designed to help sales teams master virtual CxO engagements, ensuring impactful executive conversations without the need for in-person meetings.
In-Person Selling to the CSuite
We’ll assess your team’s biggest challenges in CxO engagements and map out a custom training plan.
Workshops
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A hands-on, immersive training experience that equips sales teams with the confidence and skills to engage CxOs in high-stakes conversations and close bigger deals
CASE STUDIES
Real Sales Teams. Real CxO Wins
See how top sales teams are transforming stalled deals into executive-level wins with CxO Live Engagements
Unlike typical typical training workshops, this program’s Live CxO Simulations provide participants with highly credible, precise, personal feedback and coaching regarding their current plans, tendencies, and strategies. Insights and lessons learned provide more effective ways to think about, prepare for, and conduct successful meetings with senior executives.
As a result, participants come away truly transformed, profoundly aware of what is needed to be successful in these meetings, and highly motivated to apply what they have learned. They report significant improvements in confidence and competence, with recurring stories of newly successful meetings with senior executives.
A global technology giant retained an independent agency to conduct interviews with program participants at 30-, 60-, and 90-day intervals after completing the workshop to assess its commercial impact. They reported that within 90 days, participants saw a substantial, attributable increase in the dollar volume of opportunities opened, closed, and saved.
CASE STUDY
A GLOBAL TECHNOLOGY COMPANY
Seasoned Salespeople.
New C-Level Prospects.
New Skills Needed.
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Decades of market dominance at the operating level convinced these sellers that they knew how to sell. The company’s emerging offerings newly required them to engage strategically with their customers’ C-level executives. Their instincts would not serve them in these more senior meetings, however.
After engaging in SGA’s tailored “C-Suite Success” program:
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They understood why what had worked for them no longer would.
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They prepared for and conducted senior meetings differently.
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They earned CxO trust and sponsorship with confidence.
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New sales were attributably opened, closed, and saved.
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The program generated an estimated 40x payback within 6 months.
“We researched every consultancy, university, and training company we could find to help our senior sales executives build the capabilities and attitudes to succeed in the C-Suite. SGA’s insight, experience, and approach accelerated our progress beyond expectations.”
“The time with the CxOs was probably the best training experiences that I’ve had in 22 years at Microsoft.”
Microsoft Participant
“Since taking the program, we have won five out of five major projects. We improved dramatically. We lost five of five previous to that.”
Emerson Process Management Participant
“This was the best professional development experiences I have had at KPMG.”
KPMG Participant
LEARNING ORGANIZATIONS
HI-TECH GLOBAL SALES TEAMS
CHIEF SALES OFFICERS
Selling to the CSuite
Our clients call us when their products or services require that their representatives engage with the senior executives (CxOs) of their client/customer organizations, and many of their representatives lack sufficient knowledge, skills, presence, and confidence to do so.
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The workshops feature highly realistic simulations in which the participants devise and then apply their approach to win the interest and sponsorship of the CxO, who then gives them immediate, unfiltered feedback and coaching.
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Participants are encouraged to bring actual opportunities they are working on to serve as the scenario for one of the simulations.
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The simulations are interspersed with research-based, in-depth discussions focused on how to earn senior executives' trust and the mindset of those who excel at building trusted relationships at that level.
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Participants are often amazed at the intensity and speed of the learning. As one senior participant exclaimed, “I’ve learned more about selling in the last hour than I have in the last ten years!”
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Post-workshop, participants are invited to mentoring sessions with CxOs to work on specific opportunities they are pursuing. These sessions provide invaluable insights and strategies to increase the likelihood of winning the business.