Beth Hirschhorn is a Fortune 50 leader with a record of building global brands, generating new sources of earnings, and growing market share. As EVP and CMO at MetLife and as SVP Consumer Financial Services Marketing at JPMorgan Chase Beth led these organization’s initiatives in brand management, market research, knowledge management, new product development, pricing and communications, customer experience, digital marketing and communications. She has since founded strategy and marketing consultancy iCommercialize LLC and teaches graduate students at Cornell University’s SC Johnson College of Business.