Willi Friderich is a transformational chief executive and board director with a distinguished track record of leading complex, large‑scale organisations through growth, operational renewal, and value creation. He is Chief Executive Officer of Plumbers Co‑op and Vellano, and serves as an independent non‑executive director and audit and risk committee chair across multiple organisations. Widely recognised for architecting global best‑practice operating models, he played a pivotal role in the creation of ALDI’s internationally benchmarked finance and administration platform. He is a CPA and a graduate of the Australian Institute of Company Directors.